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[영문논문]Communication Strategies in the Laguna Lake Road Dike Project in Taguig, Metro Manila, Philippines

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TABLE OF CONTENTS

Chapter
Page

I INTRODUCTION 1
Background of the Study
1
Statement of the Research Problem
5
Objectives of the Study
5
Significance of the Study
6
Limitations and Scope of the Study
7
Operational Definition of Terms
8

II REVIEW OF RELATED LITERATURE 11
Social Mobilization: Concepts and Principles 11
Communication Strategy for the Environment:
Environmental Communication 16

Risk Communication 19
Environmental Advocacy 21
Social Marketing 24
Information, Education and Communication 26
Development Communication 27
Ecosystem of the Laguna Lake 31
Analytical Framework 32
Chapter
Page

III RESEARCH METHDOLOGY 34
Research Design 34
Locale of the Study 34
Respondents 37
Data Gathering Methods 37
Data Gathering Instruments 38
Data Analysis 39

IV RESULTS AND DISCUSSION 40
Socio-demographic and Economic Characteristics
of Respondents 40

Awareness of and Communication Response to
the Laguna Lake Road Dike Project (LLRDP) 47

Communication Responses 48
Awareness/Knowledge of and Reactions to
the Road Dike Project: Accounts of KII 50

Perception of the Road Dike Project
Accounts from FGD 58

Information Dissemination for LLRDP 61
SocMob Process: Initial Stage 65
SocMob Process: Advocacy 71

SocMob Process: Core Group
Formation/Organizing 73

SocMob Process: Capability Building 77
Chapter
Page

SocMob Process: Alliance and Networking 78
SocMob Process: Monitoring and Evaluation 80
Outcomes of SocMob Process 82
Other Outcomes 88
The End is Just the Beginning: a Synthesis 90

V SUMMARY, CONCLUSIONS, AND
RECOMMENDATIONS 93

Summary of Findings
94
Conclusions
98
Recommendations 99

LITERATURE CITED 101

APPENDICES
105

LIST OF TABLES

Table
Page
1 Barangays where respondents came from
40
2 Age, gender, and educational attainment
42
3 Organizational membership 42
4 Major occupation 43
5 Fishpond rights
44
6 Fishpond size
44
7 Number of years of fishing 45
8 Land tenure
46
9 Farm size
46
10 Number of years farming
46
11 Year when respondents became aware of LLRDP 47
12 Sources of information about LLRDP 48
13 Communication response to the information about LLRDP 50
14 Specific actions undertaken after becoming aware of LLRDP
50
15 Dissemination methods for LLRDP 61
16 Number of meetings attended
62
17 Preferred information dissemination methods 64
18 Reasons for preferring group meetings
64
19 Perceived importance of SocMob
65
20 Initiators of SocMob
66
Table
Page
21 Acceptability of SocMob
67
22 Reasons for acceptability of SocMob 68
23 Reasons for non-acceptability of SocMob
68
24 Number of participants at the initial stage of SocMob 69
25 Perceived trends regarding participation
69
26 Reasons for joining SocMob 70
27 Ways discouragement was handled
71
28 Respondents who undertook advocacy 72
29 Frequency of meetings with government officials
72
30 Perceived results of advocacy
72
31 Criteria for membership in the organization
74
32 Respondents’ perception of the organization
75
33 Agenda of meetings
76
34 Reasons why meetings were perceived as important
76
35 Trainings conducted
77
36 Assessment of meetings conducted
77
37 Knowledge and skills still needed
78
38 Conduct of alliance and networking 79
39 Conduct of monitoring and evaluation
80
40 Mechanisms for monitoring and evaluation
81
41 Topics/Issues respondents became aware of
82
42 Perceived level of environmental awareness
83
Table
Page
43 Knowledge and skills gained in negotiation
84
44 Perceived skills necessary in negotiation
85
45 Perceived rating of leverage to negotiate with government authorities
85
46 Perceived level of empowerment
87
47 Positive outcomes of SocMob 88
48 Negative outcomes of SocMob 89

LIST OF FIGURES

Figure
Page

1 Illustration of the basic elements of social mobilization
13
2 Analytical framework 33
3 Map of study and project area 36

4 Flow chart of actions undertaken upon becoming aware of the
road dike project
49

작성자 : 김익배 (University of the Philippines)

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